Case Studies
Case Study: Digital Professionalism Course
Becker Digital provided the nation’s oldest state-sponsored military college, Virginia Military Institute, with a digital professionalism course developed to equip cadets for success in the Digital Age. This eight-hour interactive educational experience was customized to the culture and needs of the Institute.
Case Study: Digital Skills Training
Becker Digital developed a training session on digital skills and strategies for new and recent graduates of Florida Tech. The training focused on how graduates should shift personal social media profiles from social-focused to professional-focused. Discussed why digital footprint management is important and how one’s social media content can impact one’s professional future. Additionally, the training outlined ways social media can be used to help new graduates connect with career opportunities, grow their professional network, and positively influence their communities.
Case Study: Rural Audience Social Media Strategy
Becker Digital developed and presented the training session, “Social Media and Rural Populations,” for local, state, and federal government communicators. The training included diversity among rural populations, social media misconceptions around rural communities, and how government agencies can develop an effective rural-informed social media strategy.
Case Study: Content Development for Military Audiences
Becker Digital developed digital and print content for one of the nation’s largest military and veteran organizations. This developed content was created for Millennial and Generation X audiences. Additionally, this content was created to inform audiences of the organization’s mission, impact, and programs.
Case Study: Rural Mental Health Support
Becker Digital provided digital communications and social media strategy to a mental health support organization providing services to rural residents. Our work helped the organization connect with Clients throughout the COVID-19 pandemic shutdowns.
Case Study: Military Spouse and Veteran Caregiver Outreach
Becker Digital provided communications strategy, social media, and organizational training to a national nonprofit that supports military spouses and veteran caregivers. Our market-research informed digital approach helped the organization connect with military and veteran families across the nation.
Case Study: Social Media Strategy for Local Government
Becker Digital developed a social media strategy for a municipal government that encompassed multiple popular social media platforms. Employee training was provided to equip government employees to improve government communication effectiveness and strengthen community relationships.
Case Study: Community College Marketing Campaign
Becker Digital developed an integrated marketing campaign to help promote a community college’s programs. We conducted market research, media placement, social media audit and strategy, and the development of a recruiting campaign. Additionally, we provided a series of organizational training.
Case Study: Branding Project for Senior Military College
Becker Digital provided graphic design services for a senior military college. The target audience included military service members and commission-seeking cadets from multiple senior military colleges. Section 508 compliant design practices were implemented to improve accessibility.