A successful marketing strategy is multi-generational. Gen Zers, Millennials, Gen Xers, and Baby Boomers make up the four primary adult generations in America today. Each generational cohort is unique in how they engage online with organizations. Understanding these key differences can help organizations improve their marketing effectiveness and sustainability.
Meet the Generations
Multigenerational Marketing Strategy
Modern target audiences often include more than one generation. While there are generational differences that exist between Gen Zers, Millennials, Gen Xers, and Baby Boomers, there are also similarities.
Multigenerational marketing strategies include more than one generation as the target audience. Successful implementation of these strategies can enhance brand awareness, increase market share, and position the organization for a sustainable future.
Generational Marketing Resources:
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